YOO-HOO: DRINK LIKE NOTHING’S CHANGED.
Challenge:
With all the drink options available, Yoo-Hoo is an overlooked product, especially by Millennials.
Solution:
Show Millennials that Yoo-Hoo can bring back the spark of childhood they need in their adult lives through “Drink like Nothing’s Changed”.
Role: Art Director
Co-Art Director: Brooke Farmer
PRINT ADS: Appearing in major cities for Millennials to see on their commute to work.
SOCIAL
Yoo-Hoo alcoholic drink recipes will appear on social media to give Millennials a spin on the classic chocolate drink.