SPOTIFY DAILY DRIVE: ESCAPE ANYWHERE IN YOUR CAR.
Challenge:
People are listening to Spotify’s Daily Drive playlist, but aren’t getting into their cars to do so.
During the height of COVID, going on a drive was the only escape when nothing else was open. People were missing travel, and going crazy with no where to go.
Solution:
Spotify can allow listeners to get into their car, and escape anywhere in the world.
Role: Art Director
Video Production: Harry Bahrenburg
THE PROCESS:
Pop up when opening Daily Drive playlist
Choosing location for “detour”
Location choice confirmed
Playlist curated
INFLUENCER POSTS
Spotify will partner with travel influencers to get the word out about a new way to travel during COVID.
Influencers will share their form of escape with their audience, encouraging them to go on a trip with Daily Drive.
YEAR IN A REVIEW
Playing off Spotify’s existing year in a review, this would give Daily Drive Detour users a way to share all the places they visited.