1st Place — AAF NSAC 2021, District 2
TINDER: LET’S PLAY.
Challenge:
Tinder doesn’t want to be seen as just a hook-up app to 18-19 year olds.
Solution:
Show how Tinder can be the playground for new experiences during a period of their lives filled with newfound freedoms.
Role: Art Direction Team
BUZZ & AWARENESS:
Experiential Playgrounds, Billboards
OTT / DIGITAL VIDEO
SOCIAL / ONLINE DISPLAY
THE PLAY LIST
The PlayList was created to offer Spirited Play Seekers thrills, adventure, and fun. This list is ten activities that refresh every two weeks, encouraging participants to excite their playful side and spice up their ordinary lives. Users can participate to earn badges for their Tinder profile, be featured on social media, or just have new, epic experiences.
SOCIAL: FOR PLAY LIST
Language of copy will change to be more specific to the Play List.
OTT / DIGITAL VIDEO
DIRECT MAIL:
Partnering with Chegg, the direct mail piece will be placed in textbook boxes sent to college students around the country. To specifically target college freshmen, the piece will be placed in boxes with introductory level textbooks.
USER - GENERATED CONTENT
