tinder: let’s play.
Problem:
With barely a warning, 18 and 19-year-olds go from kid to adult. Suddenly life is full of possibilities and potential, yet they are hesitant to act upon it. How do we remind them that now is the best time to embrace their newfound freedoms?
Solve:
To show 18 and 19-year-olds that Tinder is the ultimate catalyst of fun through play by inviting them to get out there and act on their youth.
Role: Art Director
NSAC District 2 Winner 🏆 | Student Work
Generate Buzz
To introduce “Let’s Play” and provide continual awareness for the campaign, outdoor and video will engage 18 and 19-year-olds through first person messaging and language that resonates with them.
Interactive Playground Experience
Out of Home
