NOTHING TO HIDE.
Challenge:
While Yakult is a popular probiotic drink in Asia, it is relatively unknown
in the U.S among parents.
Solution:
Show that Yakult is a simple, straight up brand with nothing to hide,
qualities that parents look for in brands for their children.
BOTTLE REDESIGN
Announce the redesign of the classic red bottle on socials.
SAMPLE TRUCKS
Social posts announcing the roll out of Yakult trucks with samples all around major cities in the U.S.
